Precise Positioning, Efficient Expansion — Insights on Cleaning Equipment Market Development

Precise Customer Positioning: The First Step in Market Expansion

In the cleaning equipment sales field, identifying the right customers is always the top priority. This requires us to start from the product itself, deeply understand its features and advantages, and then reverse-engineer the most suitable application scenarios.

Taking the Floor Scrubber as an example, it is suitable for any flat surface, effectively removing dust and oil stains. After cleaning, the floor is not only tidy but also dry. At the same time, it can cover large areas, significantly reducing labor costs and improving work efficiency.

Mapping Product Features to Application Scenarios

Based on the features of the floor scrubber, we can identify the following core application scenarios:

• Hospitals, stations, and other public places: High foot traffic, requiring efficient cleaning and strict standards for floor tidiness and dryness.

• Parking garages: Large areas, requiring efficient cleaning while maintaining floor tidiness and dryness to prevent slip-and-fall accidents.

• Factory workshops: Large areas, requiring efficient cleaning, maintaining floor tidiness and dryness, with some workshops needing specialized oil stain removal.

• Warehouses: Large areas, requiring efficient cleaning, maintaining floor tidiness and dryness, and ensuring a proper storage environment for goods.

A Two-Step Market Expansion Strategy

Step 1: Precise Scenario Research and Analysis

After identifying potential application scenarios, we need to:

1. Conduct on-site visits: Go to various locations to observe whether floor scrubbers are already in use.

2. Gather information: Inquire discreetly about which department manages the cleaning equipment.

3. Analyze needs:初步了解该区域需要清除的主要污渍类型和使用面积。

The focus of this stage is to identify scenarios where floor scrubbers are considered "necessities," which can significantly increase our initial success rate.

Step 2: Tailored Solutions

For scenarios where floor scrubbers are not yet in use:

We need to strongly advocate the advantages of using floor scrubbers:

• Improved work efficiency: One floor scrubber can replace multiple cleaning workers.

• Enhanced cleaning results: Floors are cleaner and dry quickly, reducing slip-and-fall risks.

• Long-term cost reduction: Although there is an initial investment, labor costs are significantly reduced in the long run.

Based on the area information gathered earlier, proactively recommend suitable models of floor scrubbers and cleaning solutions to customers.

For scenarios where floor scrubbers are already in use:

Such customers should not be overlooked. We can:

1. Learn about the shortcomings of the brands they are currently using.

2. If these shortcomings happen to be the strengths of our equipment, we can make targeted recommendations.

3. Even if there is no immediate need for replacement, we can leave contact information to build trust.

4. Provide support when their equipment requires maintenance, positioning ourselves as an alternative supplier.

Conclusion

On the path of selling cleaning equipment, precise customer positioning is the cornerstone of success. By starting from product features, identifying scenarios that truly need our equipment, and providing professional solutions, we can not only improve the conversion rate but also build long-term customer relationships. Market expansion is a long-term battle, and only precision and persistence will lead to ultimate victory.

At Younisi, our commitment to you goes beyond high-quality products and reliable services—it includes comprehensive support for market expansion. We provide our partners with everything from ready-to-use video materials and flexible financial subsidies to valuable hands-on experience sharing. Unis is your most reliable companion in开拓ing the market. I hope my personal experiences can inspire my colleagues. Let us progress together on the path of sales and achieve great results collectively!